Quality in events

Quality in events

While some see certification as another form of auditing, and all it implies, for others it means attaining a certificate that formally acknowledges that their business undertakes its work in a quality oriented way. And for the majority it means recognition and credibility in the marketplace.

Whatever people define certification as, achieving standards for the industry is becoming increasingly important in order to meet the demands of new and changing regulations. A certification mark is valuable and distinctive and there are few organisations that don’t recognise the importance of maintaining and improving quality.

Some standards cross the borders of every industry and can be achieved by any company or organisation. The three most common standards companies and organisations are looking to achieve are for quality (ISO 9001), environmental impact (ISO 14001) and health and safety (OHSAS 18001). Their compatibility with one another not only helps the events industry meet health and safety obligations in an efficient manner but allows them to integrate quality, environmental and occupational health and safety management systems throughout everything they do to create exciting, high quality events that are safe and great for the environment.


But then there are other standards which may apply to a single sector. And companies and organisations operating in this area should think about what it could mean for their business if they achieved it. For example, within the events industry, ISO 20121 – an event sustainability management system standard – is likely to grow in importance.

Based on BS 8901, this international update on the process-based management system involves the participation of over 30 countries and numerous industry organisations.  It has been designed for all types and sizes of events and there is a strong case to be made for implementing such a system. Its implementation helps event organisers and venues increase efficiency, customer satisfaction levels and profitability. And with sustainable events growing in importance, at this early stage, those who adopt the system and gain recognition for doing so could give themselves a real competitive advantage.

The benefits of certification are clear. So whatever sector your company operates in, can you afford to ignore it?

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